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CASE STUDY / TRATTAMIX

TRATTAMIX. FROM LEGACY TO SYSTEM.

Trattamix.it is the documented rebuild of a physiotherapy and healthcare centre in Udine, serving a regional audience across Friuli Venezia Giulia. The project had to make a broad catalogue of rehabilitation, postural and musculoskeletal services easier to understand, discover and act on while replacing an ageing WordPress foundation.

EVIDENCE / METHOD

WHAT THE CASE DOCUMENTS.

This case connects business context to implementation: a healthcare site for Udine and Friuli Venezia Giulia, a large service catalogue, local search intent and a rebuild that had to improve clarity without making unmeasured claims.

01 / EVIDENCERegional healthcare context

The work starts from an explicit legacy baseline and then documents information architecture, theme/runtime foundations, privacy handling, performance work and validation against comparable checks.

02 / EVIDENCEControlled WordPress rebuild

A physiotherapy and healthcare centre in Udine with a broad musculoskeletal, rehabilitation and postural service offer aimed at patients across Friuli Venezia Giulia.

03 / EVIDENCEVerification

Boost Theme Framework, Boost Privacy and Boost Core provide shared foundations while the site architecture is rebuilt around services, search intent and maintainable publishing.

Legacy baseline

The starting point

Trattamix.it serves a healthcare business based in Udine with a regional acquisition target across Friuli Venezia Giulia. The previous site had an ageing visual and technical foundation; audits recorded PageSpeed scores of 60 on mobile and 67 on desktop, a Yellow Lab score of 75/100 and structural validation problems.

The rebuild is therefore both commercial and technical: clearer service discovery for a broad physiotherapy and musculoskeletal offer, a maintainable content structure, stronger search foundations and a controlled WordPress base that can be verified after launch.

  1. 01
    Udine healthcare business, FVG targetThe site must explain a broad physiotherapy, rehabilitation and postural offer to patients searching across Friuli Venezia Giulia.
  2. 02
    Legacy technical baselinePerformance, markup and heading issues are documented before the rebuild so the new delivery can be compared against a real starting point.
  3. 03
    Service discovery and local searchInformation architecture must connect treatments, patient intent and geographic relevance without turning the site into a keyword catalogue.
  4. 04
    Reusable WordPress foundationBoost Theme Framework, Boost Privacy and Boost Core provide shared theme, consent and runtime foundations for the rebuilt site.

Project workflow

How the final case study will be completed

The work is staged so decisions are made before implementation becomes expensive.

  1. Go live

    Publish the new website and verify production configuration, forms, redirects and critical pages.

  2. Repeat tests

    Run comparable PageSpeed, Yellow Lab and validation checks and use representative results.

  3. Monitor

    Review errors, crawl behaviour, Search Console and early conversion data.

  4. Add client evidence

    Include a testimonial and business outcomes only when they are available and authorised.

RELATED / NEXT PATH

CONTINUE FROM CONTEXT.

Go deeper into the service, system or proof closest to this problem. The links are intentional: each path adds context instead of duplicating the same page.

NEXT / COMMERCIAL

BRING THE REAL PROBLEM

Describe the situation, outcome and constraints. If the project is a fit, the next step is a focused call.

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