01
Problem first
Start from what the business needs to improve, not from a tool shortlist.
ABOUT / CONTEXT
TECHNICAL DEPTH. COMMERCIAL FOCUS.
I work across websites, search, conversion and software because those layers usually fail when they are treated as unrelated handoffs.
METHOD / PRINCIPLES
HOW I WORK.
The site should make the working model explicit: diagnose the business problem, define the system boundary, build the smallest coherent solution, measure it, then iterate.
02
Owned decisions
Make responsibilities, trade-offs and exclusions explicit.
03
Measured delivery
Use performance, validation and commercial signals as gates.
Background
Self-taught and evaluated through the work.
I do not use protected professional titles or present myself as an engineer. I learned by building websites, businesses and software over many years, then measuring where the systems failed and improving the way I worked. The result is a direct, technically rigorous and transparent approach. The next stage is to turn the development work into a focused business: custom websites as the accessible entry point, more capable WordPress systems when the client needs them, and a content programme that can grow across articles, video and other appropriate channels. The website is designed to attract qualified projects, not simply display technical experiments.
01
Building websites since 2010
02
Digital publishing and AdSense-based business experience
03
Google Street View field projects across Italy and Europe
04
Based between Udine and Trieste
Questions answered
Questions clients usually ask
Are you an agency?
No. I work as an independent developer and remain directly responsible for the project. Specialist collaborators can be involved when a requirement—such as professional photography—sits outside my service.
Where are you based?
I am connected to both Udine and Trieste and work with clients throughout Italy. International projects can be managed in English when the communication format is a good fit.
Why do you call yourself a product builder?
Because I do not only deliver individual websites. I also build reusable software foundations such as Boost, shaped by recurring problems found across real projects.
Do you have a public GitHub or YouTube channel?
Not yet. Technical articles, video and other channels are planned as the content programme develops.
NEXT / COMMERCIAL
BRING THE REAL PROBLEM
START THERE.
Describe the situation, outcome and constraints. If the project is a fit, the next step is a focused call.
DISCUSS A PROJECT